The current Newsweek picks up on a story reported earlier this summer (Galleycat.com, for instance), reporting that HarperCollins is hocking a Sept 12 release of 300,000 copies without revealing title or author. The scoop, from the sales release to booksellers:
* The subject matter of this book will make news all over the world - with details and information never-before-revealed from a proven author who will the story everyone wants to hear. This is the book everyone will be talking about!
* Major national publicity will be confirmed - and as soon as the details of this sensational story are officially released, there will be much more to follow!
Title to be Revealed
Price: $25.95 ($31.95 Can.)
320 pages; 6 x 9
3 8-page color inserts
One-Day Laydown September 12, 2006
Oh yes, and this will be a “true story” of the “mesmerizing” and “provocative” stripe.
Not quite the death of the author—just another rail in the long track of truth-in-prose we’ve been discussing.
Truthiness issues aside, savvy marketing or over-boiled hype?